Julie Aigner-Clark put $15,000 of savings into one video for babies, sold 20% to a distributor, and sold the company to Disney five years later. Was $25 million too early?
And yes, one could argue they sold too low, but I like your point that they were really buying freedom, peace of mind, and a comfortable life for their family. That’s hard to put a price on.
Also, the reminder to always give customers more than they expect is great advice. I’ll be keeping that one in mind.
Thanks for this Phillip! That freedom aspect really spoke to me because it’s a core belief I hold. I’d much rather sell too soon and secure my freedom than hold out for something bigger.
$15,000 being half a teacher's salary, with no distribution and no plan, puts the risk in perspective. More than $20 million a year in sales with five employees is the part that's hard to believe even now.
Incredible breakdown! This was a gamble that paid off, but I don't think I would be willing to take that risk if I was her.
thank you Michael! agreed, that was a heck of a risk especially as a teacher!
Great read!
And yes, one could argue they sold too low, but I like your point that they were really buying freedom, peace of mind, and a comfortable life for their family. That’s hard to put a price on.
Also, the reminder to always give customers more than they expect is great advice. I’ll be keeping that one in mind.
Thanks for this Phillip! That freedom aspect really spoke to me because it’s a core belief I hold. I’d much rather sell too soon and secure my freedom than hold out for something bigger.
$15,000 being half a teacher's salary, with no distribution and no plan, puts the risk in perspective. More than $20 million a year in sales with five employees is the part that's hard to believe even now.
it’s a pretty incredible story and a remarkable risk as well. thank you for reading, Raksham!